Manifesto
Wear it
proudly.
NORTH FOUR is for people who believe what they wear can say something about what they stand for.
For women. For the LGBTQ+ community. For trans and nonbinary people. For allies. For anyone who's ever looked at the choices they were given and thought, none of this was made with me in mind.
We make graphic apparel for showing up as yourself — loudly, quietly, defiantly, unapologetically. At a protest. At Pride. At the grocery store on a Tuesday. Wherever you happen to be.
Because what you believe shouldn't have to stay in your head. And who you are shouldn't have to be made smaller for someone else's comfort.
THE NAME
Why North Four
My North Four are my wife and our two kids. They're where the name comes from — the four of us.
NORTH FOUR grew from something personal into something bigger: a brand about standing up for the people you love, being unapologetic about who you are, and making space for other people to do the same.
The name started with my family. The purpose reaches beyond it.
Wear what matters.
Say what you mean.
Take up space.
And we believe putting a message into the world should mean something beyond the shirt itself. That's why 1% of revenue goes to organizations supporting LGBTQ+ communities, trans healthcare, reproductive rights, and the people fighting to protect them.
This is NORTH FOUR.
Wear it proudly.